“If you’re like me, you probably wake up every morning thinking about Wordle, and savoring those precious moments of discovery, surprise and accomplishment,” Jonathan Knight, general manager for The New York Times Games, said in the announcement of the deal. The popular word puzzle game, that grew its audience from tens to millions of daily players in just three months, was acquired for an undisclosed amount in the low seven figures. On Monday, the Times Company announced the addition of Wordle to its game portfolio. Following the acquisition of subscription-based digital sports publisher The Athletic for $550 million, the New York Times has added another asset to its growing set of digital products, albeit a much smaller one.
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